Whether you’re a large corporation or the owner of a small shop in a tiny neighborhood, the reality is that in today’s world, you have a global audience. From your website garnering traffic from across the world, to your mixed-ethnicity customers in your town or city, chances are you’ve encountered (or will encounter) a language barrier. Addressing these language barriers head-on is exactly what every business needs to enjoy long-term success.
For businesses that actively seek out expansion into new markets, having a business translation agency support you can be an invaluable resource.
How a business translation expert helps you expand
Business translations can be your bridge to an entirely new customer base. It’s not enough to just introduce your brand into a foreign market. People respond positively when approached in their own, native language. Thus, it goes without saying, that business translation is a staple of your globalization efforts.
However, it’s not just about translating text. If that were the case, you could translate your marketing materials, contracts, and more by using an online software tool.
But using these tools are not only ineffective; they can be dangerous. Firstly, language is a human creation, and grows and evolves constantly. No machine can ever translate your vital documents or messages in a manner that sounds fluid and natural.
Furthermore, no machine can truly factor in the social and cultural nuances, as well as regional variances, found in the world’s languages.
But a business translation expert can.
A business translation agency can offer you help in translating the following:
- Ad campaigns
- Employee handbooks and manuals
- Business proposals
- And more
Expanding to a new world
Businesses looking to expand into a new and foreign market put forth a lot of pre-thought prior to this move. When moving into a new market, you need to build your clientele, as well as your staff.
Business translators offer you the best chance of survival in this new world. That’s because, by investing in a business translator, you’re not only acquiring a language expert, but you’re also acquiring an expert in this new culture.
Language professionals realize how much culture impacts language, which is why these professionals either live in the country where their chosen language is prevalent, or they spend a considerable amount of time there each year. What this does is provide them the much needed insight into how culture and social nuances develop and impact language.
When teaming up with a business translator, you’re truly gaining an olive branch into your new market.
According to the graphic above (courtesy of http://www.flickr.com/photos/bdointernational/), Canada, India, Russia and China are the countries planing to expand the most aggressively this upcoming year. The companies within these countries will do this by employing the expertise of business translators, who’ll help them connect to diverse audiences through the power of words.
Stand out among the rest
There is no shortage of examples of translations gone wrong. The debacle at the Nelson Mandela funeral is one such example. While business expansion is, undoubtedly, a great way for your business to enjoy long-term success, introducing yourself to a new market with poor or inaccurate translations is a sure-fire way to lose an audience for life.
Language is near and dear to the heart of a culture. By taking the time to speak the language of your target market, accurately and naturally, your brand will stand out among the rest.
The investment of a business translator for your long-term success is no longer an option in this global economy. It’s a necessity.